We provide targeted services and full-strategy proposals. If you’re unsure about committing to a full package, purchase our In-Depth Marketing Research separately to get additional crucial insights for a successful strategy. Furthermore, if you choose to purchase our research package and you later make a 4-month commitment of over $3,000/month with us, we will credit the cost of the research package towards your first invoice
We start by getting to know what makes your business special and your business goals first.
Then we develop personalized marketing strategies and services to communicate more effectively with your customers and help you achieve those goals.
What We Do
We start by getting to know what makes your business special and your business goals first.
In-Depth Marketing Research:
Social Media Marketing:
We use social media to help you connect with your target audience, increase brand awareness, and drive website traffic. Our social media marketing services include strategy development, content creation, and advertising
Customer Retention Management:
Includes email and text marketing, google review management, and optimizing google business profiles. Our customer retention management services help you keep your existing customers happy and engaged. We use data and insights to identify areas for improvement and develop effective retention strategies
Search Engine Optimization (SEO) & Search Engine Marketing (SEM):
We use search engine optimization (SEO) and search engine marketing (SEM) to improve your website’s visibility in search results. Our services include keyword research, on-page optimization, link building, and paid search advertising
Website Development:
Our website development services help you create a professional, user-friendly website that reflects your brand and engages your audience. We use the latest technologies and design trends to create websites that look great and function smoothly
Branding Services:
Our branding services help you establish a strong brand identity that resonates with your target audience. We work with you to develop a brand strategy, design a visual identity, and create messaging that speaks to your customers
Content Marketing:
From blogs, emails, social media content, written articles, we use content marketing to help you create valuable, engaging content that attracts and retains your target audience. Our services include content strategy development, copywriting, and content promotion
How We Do It
Prior to Committing To The Sailboat Agency
Meet And Greet
In this stage we’ll learn all about you and your business. Why you started your business, your brand, your budget, and your business goals. We’ll go over your business strengths and opportunities in the market, the challenges you’re facing, and what your expectations are when working with us
Preliminary Research
Next, we will prepare a preliminary market research analysis. We will provide you with our analysis of what marketing goals to focus on based on this research and your business goals. The aim in this stage is to decide if we’re a good match.
From here, you have the option to purchase an in-depth marketing research
Next, we will prepare a preliminary market research analysis. We will provide you with our analysis of what marketing goals to focus on based on this research and your business goals. The aim in this stage is to decide if we’re a good match.
From here, you have the option to purchase an in-depth marketing research
Next, we will prepare a preliminary market research analysis. We will provide you with our analysis of what marketing goals to focus on based on this research and your business goals. The aim in this stage is to decide if we’re a good match.
Final Proposal
Finally, we’ll present you with an in-depth 4-month proposal with a transparent breakdown of costs. We’ll include measurable clear objectives and KPIs we’re aiming to achieve in the next 4-months with our strategy, along with our measurable expected impact on your business goals
All of our marketing strategies divided in 4-month trimesters called waves. A year long strategy would have 3 wave cycles. Waves enable us to ensure our efforts are measurable and adaptive. Every fourth month we'll have the opportunity to review how successful our efforts have been and revisit and adapt the strategy as needed.
Research and Strategy
During the first month of the wave, we will conduct market research and develop a strategy based on current business and marketing goals. We'll also set up analytics software and plan upcoming campaigns, such as Back to School and Holiday Campaigns.
Execution of Strategy
Months 2 and 3 will be devoted to implementing the strategy developed or refined in month 1. It typically takes at least 2-3 months (sometimes longer) to observe progress and gather sufficient data to determine which tactics are effective.
Evaluate and Revision
Month 4 will be dedicated to reviewing progress from the past 2-3 months. You will receive a report with a full analysis of our results, measuring against our determined Key Point Indicators (KPIs), objectives during the campaign, and performance regarding overall business goals. We will evaluate and reiterate the strategy and decide whether new KPIs, objects, strategy, or marketing goals are needed.
Featured Work
BIMMEX
The project aimed to improve the online presence of Bimmex, a family-owned BMW repair shop that prides itself on being an alternative to BMW dealerships. Bimmex aimed to provide a luxury feel and high-quality auto repair services that matched or exceeded those of BMW. However, Bimmex's website was slow and resulted in a high bounce rate, which did not reflect its value.
Our investigation revealed that.
- Bimmex had a strong and loyal existing customer base that appreciated its services, but it was not well-known in the market as a whole.
- Competitor customers often complained about the long wait times to book appointments and service their vehicles
This became the perfect value add for Bimmex to differentiate itself and position itself as a BMW alternative. Thus, we set out to be the most efficient and transparent BMW repair auto shop in the area.
Bimmex's strategy included
- Optimizing Google Ads and SEO to improve brand awareness.
- Developing a custom email and text system for loyalty engagement.
- A redesigned website to reflect its luxurious atmosphere and services.
- Implementing a new online appointment channel with real-time booking to expedite appointment booking times.
- Introduced new two-way texting between the customer and Bimmex's service advisors to ensure that customers always felt at ease and in control of what was happening to their cars.
As a result, the following key improvements were observed
- 19.24% decrease in bounce rate.
- A 16.91% decrease in exit rate.
- Over 50% email open rate, generating an average of $20,000 in revenue per campaign.
- 4.82 average second decrease in page load time, and a decrease in the number of irrelevant users (users outside a 150km radius from Bimmex Locations).
- The new online appointment channel generated $73,085 between August 1st and November 14th, 2020.
Partner
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